Use Standard Brand
- Possesses a valid US EIN or recognized international Tax ID
- Registered LLC, Corporation, Partnership, or Non-profit
- Needs high throughput or to link multiple local numbers
STANDARD · BRAND
Standard Brand Registration
For registered businesses with an official Tax ID (EIN, Business Number, etc.). Follow strict best practices to ensure the legal identity exactly matches IRS/government records for rapid approval.
1
Brand
Verify entity & EIN
2
Campaign
Declare the use case
3
Approval
TCR Trust Score
QUICK ANSWER
Who should use the Standard Brand path?
Any entity (LLC, Inc, Corp, Partnership, or registered Non-Profit) that has a valid Tax ID (such as a US EIN). This registration type allows for higher messaging limits, shared numbers across a campaign, and generates a TCR Trust Score.
01
ROUTING DECISION
Confirm eligibility first
Ensure the customer has the correct corporate documents ready.
Use another path
- Individual acting as a Sole Proprietor with NO Tax ID
- Cannot verify corporate legal name/address
- Messaging involves strictly prohibited categories (e.g., CBD, High-risk finance)
02
CRITICAL REQUIREMENTS
Brand Approval Best Practices
Following these rules prevents 90% of Standard Brand rejections.
Exact Legal Name Match
The Legal Business Name must match exactly what is on the CP-575 or SS-4 IRS form. Do not include DBA names here. Commas, periods, and suffixes (LLC, Inc) must match the IRS record precisely.
Accurate Tax ID (EIN)
Ensure the Tax ID matches the Legal Business Name provided. For US companies, this is the Employer Identification Number (EIN). Double-check for typos.
Physical Address
Provide the exact physical address associated with the legal entity. This must match the address on file with the IRS or local tax authority.
Online Presence & Privacy
The submitted website must be live, function correctly, and feature a compliant Privacy Policy explicitly stating that mobile information/SMS data will not be shared with third parties for marketing purposes.
Cross-Reference Tax Documents
Ask the customer to physically reference their CP-575 / W-9 / Tax letter when filling out the Legal Name and EIN fields. Guesses lead to immediate rejections.
03
TRUST CENTER
Registration walkthrough
Follow the brand portion of the Standard registration flow.
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1
Open the Trust Center
From the sub-account, go to Settings → Phone System → Trust Center.
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2
Select Registration Type
Select the standard registration path that correlates with the business having a Tax ID / EIN.
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3
Enter Business Identity & Tax ID
Carefully type the Legal Business Name exactly as it appears on IRS documents, followed by the Entity Type and accurate Tax ID.
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4
Provide Physical Address
Enter the headquarters or registered legal address for the business.
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5
Authorized Representative
Provide contact info (Email, Phone, Title) for the business decision-maker. Ensure the email matches the domain if possible.
NEXT GUIDE
Coming Next
Standard Campaign Registration
Continue with use-case selection, consent mechanisms, sample messages, opt-in evidence, and understanding your TCR Trust Score limit.